Now that you know which statistics to use to measure your ad performance, let's go over how to use that data to improve your performance. You'll also want to optimize your campaign based on your business goal, a few of which we'll go over below.
Improving your return on investment
In general, you'll want to focus on improving your conversion potential through attracting the right customers to your business. Here are some basic strategies and specific tips about how to optimize your keywords, ad text, bids and budget.
Basic ways to improve your ROI
Ad text tips
Bid and budget tips
Increasing your brand awareness on the Display Network
With a brand-engagement campaign, you want to build awareness of and positive associations with your company and its products and services. Customers can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers.
Here are some tips for using targeting, rich-media ad formats, and cost-per-thousand impressions (CPM) bidding.